PropellerPREMIERMEMBERSHIP GROWTH PLAN · CONCEPT PREVIEW

The Ally Coalition

BRING MUSIC FANS CLOSER.
GROW MEMBERSHIP.
BUILD LASTING SUPPORT.

Bring fans closer to Jack, Rachel, and TAC’s artist community while advancing the lives of LGBTQ+ youth.

The Ally Coalition logo
The Ally Coalition
ACTIVE MEMBERS1,065

Average monthly gift: $11.28. 3,286 members have joined since launch.

What the opportunity includes

99% joined while maximizing sweepstakes entries. 2,221 have since lapsed. The plan adds clear reasons to stay beyond a single campaign.

The fans are showing up. Give them more reasons to stay.

12-month active member goal

5,000active members

$555K annual giving goal
Projected gross giving before fees.

$11 / month

or

$111 / year

RetainAcquireWin backGrow annual
Start with the next steps ↓
01

LET’S START WITH
THE NEXT THREE MOMENTS

Our recommended starting plan. We’ll agree on owners, timing, and costs together.

01
OCTOBER 11

Make the mission tangible.

Launch a National Coming Out Day reward moment during LGBTQ History Month with signed Lucy Dacus vinyl, Hayley Williams × TAC flash tattoo stickers, and TAC merchandise.

THE ASK

Confirm ten signed vinyls, sticker inventory, current merchandise, and one approved mission action.

Owners, timing & fallback +

TAC: content, inventory, and approval. Propeller: build, campaign support, and reporting.

Agree on a named owner and approval date together.

If a talent asset is delayed, launch the approved member benefit and action on time.

02
DECEMBER 1

Invite fans into the year.

Launch a Giving Tuesday membership invitation with a clear annual premium, a strong reward lineup, and meaningful actions.

THE ASK

Choose the annual premium, approve the offer, and confirm TAC, artist, and Propeller promotion.

Owners, timing & fallback +

TAC: content, inventory, and approval. Propeller: build, campaign support, and reporting.

Agree on a named owner and approval date together.

If a talent asset is delayed, launch the approved member benefit and action on time.

03
2027 PROGRAM

Build an artist-powered calendar.

Plan quarterly flyaways and recurring access moments across Bleachers and TAC artist partners.

THE ASK

Name the first 2027 artist moment and confirm inventory, rights, and promotion.

Owners, timing & fallback +

TAC: content, inventory, and approval. Propeller: build, campaign support, and reporting.

Agree on a named owner and approval date together.

If a talent asset is delayed, launch the approved member benefit and action on time.

All dates and commitments proposed for discussion.

02

WHAT MEMBERS
GET

Members give monthly or annually. We keep them involved with benefits, redeemable points, and meaningful ways to help.

Join monthly or annuallyUnlock member accessReceive Propeller pointsSelect rewards

REWARDS

Redeem points for products, collectibles, and experiences.

  • Signed Lucy Dacus vinyl and TAC artist collectibles
  • Hayley Williams × TAC flash tattoo stickers
  • Exclusive TAC × Bleachers or Rachel Antonoff drops
  • Tour memorabilia, posters, vinyl, and partner products

ACCESS

Benefits only available through membership.

  • Bleachers tour and TAC Talent Show presales
  • Bleachers and Rachel Antonoff merchandise discounts
  • Quarterly playlists and annual soundcheck livestream
  • Studio, tour, acoustic, and early-release content

FLYAWAYS

Use points for chances to join unforgettable artist moments.

  • Bleachers and TAC artist partner tour experiences
  • Shadow of the City 2027
  • Rachel Antonoff Best in Show and festival VIP moments

EARN MORE POINTS BY TAKING ACTION

No additional gift needed.

LEARN

TAC 101 + courses about local nonprofit partners.

ACT

Sign petitions or volunteer with local partners.

CONNECT

Follow TAC on Instagram + TikTok.

03

A SIMPLE RHYTHM
ALL YEAR LONG

12 · EVERY MONTH

KEEP MEMBERS CONNECTED.

  • A short impact story + member moment
  • One relevant action or volunteer opportunity
  • Available content or access perks
  • Consistent social + digital promotion
4 · EVERY QUARTER

MAKE A BIGGER MOMENT.

  • A drop of new points rewards
  • One major flyaway sweepstakes
  • A fuller impact update
1 · ONCE A YEAR

RUN A MAJOR GIVING DRIVE.

  • Giving Tuesday + year-end membership drive
  • Artist + Propeller promotion
  • A strong annual sign-up offer
04

SHOW THE WORK.
KEEP PEOPLE CONNECTED.

Make the impact a reason to stay, from the first member message onward.

SHOW THE DIFFERENCE

One supported nonprofit, one approved result or progress update, and what comes next.

OFFER A WAY TO HELP

Connect the member story to a relevant action or volunteer opportunity.

CELEBRATE THE PEOPLE

Share an opt-in member story or a question answered by the TAC team.

EVERY MONTH

ONE FACT. ONE STORY. ONE USABLE ASSET.

  • Jack, Rachel, or nonprofit partner updates
  • A monthly member or artist partner spotlight
  • Shareable progress graphics and a new action

A named TAC contact supplies approved material. Propeller handles editing, design, and member messages.

05

LAUNCH AN ANNUAL OFFER
ON GIVING TUESDAY

Invite fans directly into membership on December 1 with a coordinated push through year-end.

YOUR TEAM

INVITE THE FANS

Promote through TAC, Jack, Rachel, artist partners, and Propeller. Coordinate posts, email, text, club links, and approved paid support.

PROPELLER

SUPPORT THE LAUNCH

Feature the program, support email and social, promote Premier Rewards, and report results.

THE OFFER

ADD A REASON TO CHOOSE ANNUAL

Lead with an exclusive TAC, Bleachers, or Rachel Antonoff item, bonus points, and a limited Giving Tuesday add-on. Keep annual membership valuable after the launch window.

06

THE DETAILS,
WHEN YOU NEED THEM

Keep the next steps simple. Open the supporting plans as we work through each decision.

The annual offer and what needs confirming +

Confirm inventory, production cost, fulfillment, bonus points, eligibility, creative, and promotional channels.

Welcome and win-back +

Build a 30-day email and SMS welcome flow. Reach lapsed members at 30, 60, and 90 days with specific new benefits, impact, and an approved incentive.

How we’ll grow +

Use dedicated membership campaigns, organic social, approved paid channels, in-venue promotion, email, SMS, and partner websites.

How we’ll measure progress +

Track active members, second payments, retention, cancellation saves, new members by channel, win-back conversion, annual share, reward engagement, and recurring giving.

PROPELLER

Club setup, campaigns, member messages, fulfillment, and reporting.

TAC

Content, inventory, access, approvals, and artist coordination.

After our conversation, each agreed item gets a named owner, due date, confirmed scope, and fallback.